Accenture has agreed to acquire N3, a tech-driven sales and demand-generation firm, that helps clients drive sales growth in an increasingly virtual environment. The acquisition provides Accenture additional capabilities in Artificial Intelligence (AI) and Machine Learning (ML).
Financial terms of the deal were not disclosed.
The Atlanta, US-based N3’s unique model of specialized sales talent—across cloud, software platforms and 5G —is supported by cloud-based, AI/ML technology that enables smarter, more efficient customer interactions and sales conversions, Accenture noted.
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“N3 provides the perfect combination of skilled talent and technology to remove barriers and better influence purchasing decisions at critical stages,” said an Accenture executive.
“Increasingly, B2B buyers expect the same ‘Amazon-like’ interactions they experience as consumers when purchasing far more complex services— a trend that’s only accelerated in the current pandemic.”
Founded in 2004, the Atlanta US based N3 serves many of the world’s leading brands, such as Microsoft, Cisco and SAP.
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Combining N3’s services with its SynOps platform – a “human-machine operating engine” to fast track intelligent operations – Accenture said, “these combined capabilities could offer a client the ability to aggregate millions of interaction points into actionable insights that drive sales growth.”
Back in April, Accenture announced the acquisition of Yesler to enhance B2B marketing services, followed by Revolutionary Security acquisition, an enterprise cybersecurity specialist startup.
