Target Australia could very well be seeing its last days in its current avatar. Target US, on the other hand, is going strong. The leading US retailer announced it would be offering purchases via Instagram Checkout bolstering its digital offerings.
Target revealed it’s the first mass retailer to make its products available through Instagram Checkout.
Announcing the “easier shopping” option, Dawn Block, Vice President of Target Digital said: “More and more guests are searching for digital shopping options, and we’re continuing to invest in experiences that allow them to get what they need from Target whenever, wherever and however they want.”
“We know our guests are already using Instagram, so we’re making it even easier for them to find and buy the quality, affordable products they expect from Target.”
Vice President, Target Digital
“We want to make it easy for people to instantly shop every product they discover on Instagram,” says Instagram’s Chief Operating Officer Justin Osofsky.
“That’s why we collaborated with Target to set up a virtual store that makes discovery to purchase seamless right in the app with Instagram Checkout.”
Instagram’s Chief Operating Officer
How does it all work?
Target said the solution designed by its tech team enables guests to purchase products displayed in @Target and @TargetStyle posts directly through Instagram.
Instagram launched Checkout in March 2019, creating a new revenue stream allowing Instagram users to make a purchase without leaving the app.
When deputing the Checkout feature, Instagram had enlisted more than 15 brands, including Adidas, Nike, Zara among others.
The new normal
With the COVID-19 pandemic pushing enterprises to go digital farther than they had planned for, the digital transformation agenda is pushing retailers to embrace new channels of growth in the new world.
Facebook introduced Facebook Shops, an e-commerce feature to connect small businesses with shoppers through the social media site. Facebook has been making eCommerce moves investing in Jio Platforms of Reliance Industries targeting the growing eCommerce market in India.
In Australia, leading bank National Australia Bank announced a range of tech features aimed at improving customer experience including Whatsapp, iMessage and Voice ID features. Health Insurer Bupa Australia also switched on Whatsapp message support channel for its customers.
Wesfarmers recently announced strengthening its digital offerings leveraging its Catch marketplace. In a message reinforcing its focus in digital, Kmart group recruited former Amazon VP to lead its online marketplace.
Supermarket chain Coles recently announced creating a new executive position Chief Executive, eCommerce reporting to CEO of Coles group Steven Cain. Coles lured former Walmart VP Ben Hassing to lead its eCommerce initiative.
