Highlights & New Launches:
- Unloan – “Easy to get” digital home loan
- Kit – Money app and digital information tool for kids
- CommBank “Yello” – Delivering rewards to existing customers
- Securities Trading (CommSec) in the CommBank app
Reimagining Banking, the CBA way
Driving digital innovation core to CBA strategy: CEO
In an update on CBA’s digital strategy and investments, CEO Matt Comyn announced a number of new initiatives aimed at delivering a more rewarding and personalised experience for customers.
Mr Comyn said: “Driving digital innovation for our customers is core to our strategy. This is all about reimagining the ways in which a bank can anticipate and meet customer needs.
Also read: Reserve Bank of Australia partners with CBA and NAB for Blockchain Pilot
Three New Launches
Unloan – Digital Home Loan
Introducing Unloan, CBA’s new digital home loan product, Mr Comyn said “As customer expectations continue to change, we know a growing number of Australians are ready to consider a digital home loan that’s easy to get and more rewarding to live with.
By bringing together the pace and innovation of the start-up world with the scale and assets of Australia’s leading bank, we’ve reimagined what a home loan can look like.”
Our strategy is to broaden and deepen our differentiated proposition to give customers more reasons to bank with the CBA
CEO Matt Comyn
Kit pilot for younger customers – built with the help of kids and parents
CBA is also announcing the launch of Kit, a money app and digital information tool for kids, aimed at helping them learn about money, how to save, how to budget and how to manage their spending.
Kit is in pilot with up to 5,000 customers and has been built with the help of kids, parents and caregivers along with an independent advisory panel of experts in youth mental health and wellbeing, digital services for children and families, artificial intelligence and financial capability.
Yello
Recognising the need to reward existing customers, CBA announced the launch of Yello. It’s a new recognition program that better rewards customers with specific, personalised benefits and offers.
CommBank Yello is specifically focused on recognising our existing customers by providing them with benefits for banking with us
CommBank Yello will be available to more than six million retail customers with a banking account, with benefits tailored to customers depending on their products and tenure with the bank, whether they are homeowners, investors or everyday banking customers.
