Wesfarmers recently announced Catch will join the Group’s new data and digital division, now called Wesfarmers OneDigital. Led by Nicole Sheffield, Wesfarmers OneDigital includes the OnePass subscription program and the Advanced Analytics Centre. Catch will move from Kmart Group and join Wesfarmers OneDigital on 1 July 2022.
Presenting at the Macquarie Australia Conference 2022, Managing Director Rob Scott said the retail divisions are well positioned to meet the customers’ changing needs with deeper digital engagement and Omnichannel experience.
“Wesfarmers is building a “market-leading” digital and data ecosystem. OneDigital will enable single view of the customer.
We have been able to introduce new digital technology in our supply chains, to shorten lead times.
Rob Scott, MD Wesfarmers
Also read: AI in Australia – The Roadmap and Imperative
Wesfarmers OneDigital is different to our other, more mature, divisions for a number of reasons.
Firstly, it is in a start-up phase, which involves an investment in building capabilities and new businesses, such as the OneData shared data asset and the OnePass subscription program.
Secondly, it will provide incremental benefits to the existing divisions and their customers through the insights available via the shared data asset, and by leveraging benefits of the subscription program as well as other specialist digital services and partnerships.
And lastly, as a purely digital asset it will play an important role as a platform from which to access leading digital talent for the Group.
OneDigital will provide data and digital capabilities that are complementary and incremental to the retail businesses, generating value for customers and divisions
Innovations in how we serve customers to ensure their safety while preserving access to essential products
Rob Scott, MD Wesfarmers
Mr Scott noted “Existing divisions will retain responsibility and accountability for the digital capabilities necessary to manage their own operations and serve their customers, and we continue to benchmark our divisions’ digital capabilities against global best practice.
We have significant experience and capabilities, including advanced analytics and digital technologies, to optimise pricing whilst retaining our lowest price credentials
Also read: “Australian Businesses Are Investing More In Digital Technologies”
OneDigital is designed to provide capabilities and insights that Wesfarmers divisions can’t access on a standalone basis:
- Allowing them to leverage deeper customer insights from OneData;
- Delivering additional customer benefits at scale through OnePass;
- Providing access to marketplace capabilities via Catch;
- With all of this guided by a rigorous consent framework and strong protection of customer data.
