Queensland-based Super Retail Group credited its Omni-channel investments and digital strategy for delivering a 44.4% increase in online sales across its group businesses.
Announcing the FY 20 results, the leading retailer said its Online sales increased to $290 mn contributing about 10% of the Group revenues.
Shift to Online
Driven by changing shopping behaviour and needs, retailers have been forced to adapt to the new world. SRG noted its omni-channel strategy has enabled its businesses to adapt quickly to changing customer behaviour. Earlier this year, SRG raised $203mn to fund its omni channel initiatives.
Traffic has shifted from In-store to Online and accordingly moved away from catalogues to Digital Ads.
SRG announced its membership has grown to 6.6mn customers. Thanks to COVID-19 restrictions, the group has added 1 million new customers to its online business. In comparison, Kogan.com recently revealed its active membership has grown to 2.8mn customers.
SRG announced a range of initiatives aimed at improving digital experience including Simplification, Supply Chain Optimisation, Omni-channel investments, accelerated digitisation and leverating Data and Analytics.
