As banks work towards better anticipating customer needs with predictive insights, Commonwealth Bank of Australia announced its Money Plan feature would help customers in money management and improve customer experience.
CBA’s Head of Digital Operations Fredrik Lindstrom, said: “We’re excited to launch Money Plan, a new money management ecosystem that allows our customers to manage all their finances in one convenient, and easy to navigate place within the CommBank app.
Money Plan brings together our existing smarter banking tools into a central hub to make the app money management experience more seamless and help our customers manage their money more holistically.”
Also Read: Forrester recommended Australia’s big banks to “Not just meet, but anticipate customer needs
Also read: CBA Digital Strategy
New research from Commonwealth Bank (CBA) has revealed demand for money management features is apparent
Key Findings:
The research found that over half of respondents (56 per cent) say ‘non-core’ banking features such as bill prediction, spend tracker and categorisation make it easier for them to manage their money.
Furthermore, 1 in 2 Australians (50 per cent) would prefer to have one financial management tool to house all of these features.
Half of Australians (50 per cent) would prefer to have a single app for financial management tools (e.g. spending, savings, budgeting, payments, etc.).
