Etsy, the leading online marketplace for vintage and handmade goods, introduced augmented reality to help its customers visualise Wall Art, Paintings or Prints. The new AR feature helps users visualize how wall art would fit in different areas of their space before making a purchase decision.
Aimed at creating a more visual shopping experience, Etsy announced this is the first step in implementing augmented reality.
While the beta launch only covers prints, photographs and portraits, the retailer will be expanding its AR feature into other categories in the future, Etsy noted. The beta feature is available only on iOS for now and the retailer plans to make the option available on Android at a later stage.
With the power of augmented reality, Etsy iOs app users can bring any piece of wall art on Etsy to life and visualize its size, look and vibe in their homes or workspaces
The feature is developed by Etsy’s product and engineering teams to help provide its users with a more visual shopping experience.
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As the global AR and Visual Reality (VR) market grows, enterprises are finding ways to incorporate AR and VR solutions to daily tasks and improve customer experience.
North American retailer Lowe’s offered a new AR feature to help tradespersons manage jobs, doing virtual home visits and inspections. The technology solution is powered by Streem, accessed via a mobile browser.
Social media giant Facebook stated the demand for VR has grown since it launched Oculus Quest – not just for entertainment but also for “immersive professional training and virtual meetings”.
Facebook revealed the Sales folks at Nestle Purina are using VR to visualize retail displays and gather sales teams while reducing travel. Johnson & Johnson Institute is training surgeons with Oculus and helping improve patient outcomes. Employees at Hilton are using interactive simulations to gain a deeper understanding of the complexities of hotel operations.
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